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The Pinterest Growth Playbook

Most marketing stops the moment you do. Pinterest doesn't.

There's a calmer way to grow your business online. It doesn't require you to post every day, chase the algorithm, or be visible 24/7. It's called CALM Marketing, and Pinterest is how you make it real.

Get instant access for £77 See what's included
Is this you right now?

Does any of this sound like your Monday morning?

📌 You're exhausted by showing up.
You post, you story, you reel, and the moment you stop, so does your visibility. Your marketing only works when you're working. And that's not sustainable.

📌 Your income goes up and down with your energy.
Good weeks when you're consistent. Slow weeks when life gets in the way. You want a marketing channel that doesn't punish you for taking a Tuesday off.

📌 You've heard Pinterest is worth it but you don't know where to start.
Or you've tried it, got nowhere, and quietly convinced yourself it wasn't for you. (It was. You just didn't have the right system.)

📌 The thought of learning another platform makes you want to lie down.
You're already stretched. The idea of adding something new feels like one more thing on a list that never gets shorter.

There is another way. And it starts with getting calm.

Imagine this

What if things were like this instead?

📌 You wake up to traffic that came in while you slept.
Pins you created weeks ago are still sending people to your website.

📌 Your marketing runs in the background while you focus on your actual work.
Batch once a week, schedule it and move on. No daily posting. No algorithm panic.

📌 You have a system, not a strategy you have to remember.
Your account keeps working whether you're fully on, partially on or completely offline.

The CALM Marketing framework

If you're nodding along, this is exactly what you've been looking for

CALM Marketing is the framework at the heart of everything we teach at The Social Giraffe.

  • C: Create content with purpose, not pressure
  • A: Automate your systems so Pinterest runs without you
  • L: Leverage Pinterest's evergreen reach to compound your results over time
  • M: Momentum that doesn't depend on you showing up every day

Pinterest is the channel that makes CALM possible. Unlike every other platform, Pinterest rewards consistency over time, not daily volume. A pin you create today can drive traffic for months.

The Pinterest Growth Playbook gives you everything you need to build this system, from your first pin to a fully managed, ads-ready account.

Introducing the Pinterest Growth Playbook

Here's what's included

Three complete courses. One CALM system. Everything you need to turn Pinterest into the evergreen marketing engine your business has been missing, in the right order, with nothing left out.

01
Supercharge Your Pinterest: Organic
7 modules | 28 lessons, with practical tasks Your foundation, and our signature course. Set up your account properly, then plan, create and schedule content without spending a penny on ads. Covers the technical set-up, strategy, keyword research and trends, pin design, scheduling and analytics. You'll finish with: a fully set-up account and a content plan you can keep up with.
02
Supercharge Your Pinterest: Ads
6 sections | 15 lessons, plus analytics and troubleshooting Accelerate your results by running Pinterest ads with confidence, without second-guessing your targeting. Covers ad account set-up, sales funnels, audiences and targeting, campaign planning, Performance+ and troubleshooting. You'll finish with: a clear process for planning, launching and reviewing your campaigns.
03
Supercharge Your Pinterest: Management
7 modules | 33 lessons, with practical tasks Run Pinterest like a pro. Social media managers and VAs, this is how you add Pinterest as a service. Covers offers and pricing, lead generation, client onboarding, client strategy, implementation and reporting. You'll finish with: the systems to find, onboard and report to Pinterest clients.
What past students say

Don't just take my word for it

These are messages from past students of our Pinterest courses, shared in their own words.

You don't need more platforms. You need one system that actually works.

Bought separately, these three courses cost £247. The Pinterest Growth Playbook brings them together for £77.

Get instant access for £77
Meet Fran

Hi, I'm Fran 🦒

I run The Social Giraffe Pinterest Agency and Training Academy.

When I first switched from being an Instagram social media manager to Pinterest, I thought it would be easy. Same creative skills, same audience vibes, right? Turns out Pinterest is a whole different beast. It took time to figure out the strategy, the pin design and the timing, and at first it felt like I was doing all the work and not moving forward.

After a bit of trial and error, I found a rhythm, streamlined my process and started seeing real growth and traffic for my clients without burning out. The Playbook is built from everything I learned along the way.

FAQ

Your questions, answered

Who is the Pinterest Growth Playbook for?
It's for online business owners, service providers, product sellers, coaches, course creators, and social media managers or VAs who want to add Pinterest to their offering. If you want more traffic, leads and sales without being glued to social media, this is built for you.
I know nothing about Pinterest. Will this work for me?
Yes. The Organic course starts from absolute scratch. You don't need an existing account, any Pinterest knowledge or a big following. By the end of it, you'll have a fully set up, optimised account and a content system ready to go.
I've tried Pinterest before and it didn't work.
That's usually a systems problem, not a Pinterest problem. Most people try Pinterest without the right strategy, give up after a few weeks and assume it doesn't work. The Organic course will show you exactly where it went wrong and how to fix it.
Do I need to do the courses in order?
We recommend starting with Organic, then Ads, then Management. The organic foundation makes the ads course significantly more effective. But all three are self-paced, so you work through them however suits you.
How long until I see results?
Pinterest is an evergreen channel. It builds over time, not overnight. Your results will depend on how consistently you implement the system, and they aren't guaranteed. The ads course can generate faster results once your organic foundation is in place.
Is the content up to date?
The course was updated in 2025. The fundamentals of Pinterest don't change and we have updated the course with a latest updates section. Updates tend to be done annually and detailed within the membership The Social Giraffe Collective.
How long do I have access?
You get instant access as soon as you've paid, and you'll have all three courses for 12 months. Revisit them whenever you need a refresh or want to go deeper on a specific area.
Can I get a refund?
As this is a digital product, we don't offer refunds. If you have any issues, email [email protected] and I'll help you get them sorted.
I have a question not answered here.
Email [email protected] and we'll get back to you.

Ready to get calm?

Three courses. One CALM system. £77.

From your first optimised pin to a fully running, ads-powered account, everything in one place, at one price. Instant access, and self-paced so it fits around your business.

Yes, I want the Playbook for £77